This statistic gives information on the average annual spending of Facebook fans and non-fans on selected brands as of February 2013. It was found that consumers who were H&M fans on Facebook spent approximately 429 U.S. dollars per year the retailer, compared to 179 U.S. dollars of non-Facebook fans.
Average annual spending of Facebook fans and non-fans on selected brands as of February 2013
(in U.S. dollars)
Users who have added brands to their Facebook likes
Method of interview
Online panel
Supplementary notes
Results are based on corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure. The source does not provide information on the respondents' age.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Syncapse. (April 17, 2013). Average annual spending of Facebook fans and non-fans on selected brands as of February 2013 (in U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/257270/average-spending-of-facebook-fans-and-non-fans-on-selected-brands/
Syncapse. "Average annual spending of Facebook fans and non-fans on selected brands as of February 2013 (in U.S. dollars)." Chart. April 17, 2013. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/257270/average-spending-of-facebook-fans-and-non-fans-on-selected-brands/
Syncapse. (2013). Average annual spending of Facebook fans and non-fans on selected brands as of February 2013 (in U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/257270/average-spending-of-facebook-fans-and-non-fans-on-selected-brands/
Syncapse. "Average Annual Spending of Facebook Fans and Non-fans on Selected Brands as of February 2013 (in U.S. Dollars)." Statista, Statista Inc., 17 Apr 2013, https://www.statista.com/statistics/257270/average-spending-of-facebook-fans-and-non-fans-on-selected-brands/
Syncapse, Average annual spending of Facebook fans and non-fans on selected brands as of February 2013 (in U.S. dollars) Statista, https://www.statista.com/statistics/257270/average-spending-of-facebook-fans-and-non-fans-on-selected-brands/ (last visited September 26, 2024)
Average annual spending of Facebook fans and non-fans on selected brands as of February 2013 (in U.S. dollars) [Graph], Syncapse, April 17, 2013. [Online]. Available: https://www.statista.com/statistics/257270/average-spending-of-facebook-fans-and-non-fans-on-selected-brands/