This statistic provides information on the value of a U.S. Facebook fan for selected brands as of February 2013. During a survey, it was found that for fashion retailer Zara, a fan located in the United States was worth 405.54 U.S. dollars.
Average Facebook fan value of selected brands as of February 2013
(in U.S. dollars)
Users who have added brands to their Facebook likes
Method of interview
Online panel
Supplementary notes
Results are based on corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure. The source does not provide information on the respondents' age.
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Syncapse. (April 17, 2013). Average Facebook fan value of selected brands as of February 2013 (in U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/257265/average-facebook-fan-value-of-selected-brands/
Syncapse. "Average Facebook fan value of selected brands as of February 2013 (in U.S. dollars)." Chart. April 17, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/257265/average-facebook-fan-value-of-selected-brands/
Syncapse. (2013). Average Facebook fan value of selected brands as of February 2013 (in U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/257265/average-facebook-fan-value-of-selected-brands/
Syncapse. "Average Facebook Fan Value of Selected Brands as of February 2013 (in U.S. Dollars)." Statista, Statista Inc., 17 Apr 2013, https://www.statista.com/statistics/257265/average-facebook-fan-value-of-selected-brands/
Syncapse, Average Facebook fan value of selected brands as of February 2013 (in U.S. dollars) Statista, https://www.statista.com/statistics/257265/average-facebook-fan-value-of-selected-brands/ (last visited October 02, 2024)
Average Facebook fan value of selected brands as of February 2013 (in U.S. dollars) [Graph], Syncapse, April 17, 2013. [Online]. Available: https://www.statista.com/statistics/257265/average-facebook-fan-value-of-selected-brands/