In 2019 convention and meetings industry professionals in the United States were asked about the sources of their revenues. According to the results, on average 46 percent of the total revenue from large events came from registration, while 21 percent came from exhibit sales.
Distribution of revenue from events and trade shows in the United States in 2019, by source
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Distribution of revenue from events and trade shows in the United States in 2019, by source
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PCMA members and Convene meeting-planner subscribers
Supplementary notes
Respondents were asked to report the share of the revenue from their largest event that came from registration, exhibit sales, sponsorship/grants, advertising sales and other. The source does not provide a more specific date of survey or information on the type of survey used.
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Convene, & PCMA. (March 1, 2020). Distribution of revenue from events and trade shows in the United States in 2019, by source [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/257253/leading-sources-of-revenue-from-large-events-and-trade-shows-in-the-us/
Convene, und PCMA. "Distribution of revenue from events and trade shows in the United States in 2019, by source." Chart. March 1, 2020. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/257253/leading-sources-of-revenue-from-large-events-and-trade-shows-in-the-us/
Convene, PCMA. (2020). Distribution of revenue from events and trade shows in the United States in 2019, by source. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/257253/leading-sources-of-revenue-from-large-events-and-trade-shows-in-the-us/
Convene, and PCMA. "Distribution of Revenue from Events and Trade Shows in The United States in 2019, by Source." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/257253/leading-sources-of-revenue-from-large-events-and-trade-shows-in-the-us/
Convene & PCMA, Distribution of revenue from events and trade shows in the United States in 2019, by source Statista, https://www.statista.com/statistics/257253/leading-sources-of-revenue-from-large-events-and-trade-shows-in-the-us/ (last visited April 18, 2025)
Distribution of revenue from events and trade shows in the United States in 2019, by source [Graph], Convene, & PCMA, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/257253/leading-sources-of-revenue-from-large-events-and-trade-shows-in-the-us/
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