Change in number of exhibitors at trade shows in the U.S. 2011-2020

Published by
J. G. Navarro,
Aug 25, 2023
In 2019 a survey was conducted to gauge the state of the conventions and meetings industry in the United States. The results of the survey show that 30 percent of respondents reported an increase in the number of exhibitors from 2018 to 2019, and 33 percent expected another increase from 2019 to 2020. However, it needs to be noted that the study was done long before the coronavirus outbreak which largely influenced the performance of this sector.

Change in number of exhibitors at largest trade shows in the United States from 2011 to 2020

CharacteristicNo changeIncreaseDecrease
2011-2012 53% 34% 13%
2012-2013 46% 33% 21%
2013-2014 55% 32% 13%
2014-2015 46% 42% 13%
2015-2016 49% 38% 13%
2016-2017 48% 39% 13%
2017-2018 55% 33% 12%
2018-2019 54% 30% 16%
2019-2020* 60% 33% 8%
Showing entries 1 to 9 (9 entries in total)
Created with Highcharts 7.2.2Share of respondents53%53%46%46%55%55%46%46%49%49%48%48%55%55%54%54%60%60%34%34%33%33%32%32%42%42%38%38%39%39%33%33%30%30%33%33%13%13%21%21%13%13%13%13%13%13%13%13%12%12%16%16%8%8%No changeIncreaseDecrease2011-20122012-20132013-20142014-20152015-20162016-20172017-20182018-20192019-2020*
0%25%50%75%100%125%

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Sources

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Release date

March 2020

Region

United States

Survey time period

2011 to 2019

Number of respondents

867 respondents

Special properties

PCMA members and Convene meeting-planner subscribers

Supplementary notes

* Forecast.
Respondents were asked to report the change in number of exhibitors at their largest show. They were also asked to forecast the change in number of exhibitors for the following year.
The source does not provide a more specific date of survey or information on the type of survey used.

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