The timeline presents data on the distribution of mobile advertising spending in the United Kingdom in 2011 by format and provides a forecast for the period 2012 to 2016. Video advertising is expected to account for eight percent of mobile ad spend in the UK in 2016, up from 0.4 percent in 2011.
Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
Characteristic
Search
Display
Banners and text links (subcategory of display)
Video (subcategory of display)
Other**
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* Forecast. Percentage points exceeding 100 percent are likely due to rounding. **includes mobile SMS/MMS, tenancies and other. eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2011.
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eMarketer. (April 18, 2013). Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer. "Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format." Chart. April 18, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer. (2013). Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer. "Distribution of Mobile Advertising Spending in The United Kingdom from 2011 to 2016, by Format." Statista, Statista Inc., 18 Apr 2013, https://www.statista.com/statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
eMarketer, Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format Statista, https://www.statista.com/statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/ (last visited August 24, 2024)
Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format [Graph], eMarketer, April 18, 2013. [Online]. Available: https://www.statista.com/statistics/257246/mobile-advertising-spending-share-in-the-uk-by-format/
