The timeline presents data on the distribution of digital advertising spending in the United Kingdom in 2011 and 2012, by format, and provides a forecast for the period 2013 to 2017. Video advertising is expected to account for 11 percent of total digital ad spend in the UK in 2016, up from 2.3 percent in 2011.
Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format
Characteristic
Search
Display**
Video (subcategory of display)
Classifieds
Other***
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* Forecast. ** Banners, rich media, sponsorships, video *** Lead generation, mobile SMS/MMS, solus e-mail eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2012. Distribution figures have been calculated by Statista using eMarketer digital advertising spending figures.
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eMarketer. (December 27, 2013). Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer. "Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format." Chart. December 27, 2013. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer. (2013). Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer. "Distribution of Digital Advertising Spending in The United Kingdom (Uk) from 2011 to 2017, by Format." Statista, Statista Inc., 27 Dec 2013, https://www.statista.com/statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
eMarketer, Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format Statista, https://www.statista.com/statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/ (last visited July 22, 2024)
Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format [Graph], eMarketer, December 27, 2013. [Online]. Available: https://www.statista.com/statistics/257242/distribution-of-digital-ad-spend-in-the-uk-by-format/
