In a 2019 survey of convention and meetings industry professionals from the United States a question was asked about the current and future attendance to their exhibitions. According to the results, 46 percent of respondents expected attendance at their largest events to remain the same in the year 2020. The survey was conducted before the coronavirus outbreak that largely crippled the entire industry.
Change in attendance at largest meetings and events in the United States from 2011 to 2020
Characteristic
Increase
Decrease
Remain the same
2019 to 2020*
46%
8%
46%
2018 to 2019
44%
15%
41%
2017 to 2018
49%
18%
33%
2016 to 2017
49%
16%
35%
2015 to 2016
47%
20%
33%
2014 to 2015
53%
9%
38%
2013 to 2014
45%
15%
40%
2012 to 2013
44%
21%
36%
2011 to 2012
42%
15%
43%
Created with Highcharts 7.2.2Share of respondents42%42%44%44%45%45%53%53%47%47%49%49%49%49%44%44%46%46%15%15%21%21%15%15%9%9%20%20%16%16%18%18%15%15%8%8%43%43%36%36%40%40%38%38%33%33%35%35%33%33%41%41%46%46%IncreaseDecreaseRemain the same2011 to 20122012 to 20132013 to 20142014 to 20152015 to 20162016 to 20172017 to 20182018 to 20192019 to 2020*
0%25%50%75%100%125%
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Supplementary notes
*Forecast. Respondents were asked to report increase, decrease or no change in the number of visitors at their largest events. They were then asked to forecast the change in attendance at events in the following year. The source does not provide a more specific date of survey or information on the type of survey used.
Citation formats
J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Convene, & PCMA. (March 1, 2020). Change in attendance at largest meetings and events in the United States from 2011 to 2020 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/257240/change-in-attendance-at-meetings-and-events-in-the-us/
Convene, und PCMA. "Change in attendance at largest meetings and events in the United States from 2011 to 2020." Chart. March 1, 2020. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/257240/change-in-attendance-at-meetings-and-events-in-the-us/
Convene, PCMA. (2020). Change in attendance at largest meetings and events in the United States from 2011 to 2020. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/257240/change-in-attendance-at-meetings-and-events-in-the-us/
Convene, and PCMA. "Change in Attendance at Largest Meetings and Events in The United States from 2011 to 2020." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/257240/change-in-attendance-at-meetings-and-events-in-the-us/
Convene & PCMA, Change in attendance at largest meetings and events in the United States from 2011 to 2020 Statista, https://www.statista.com/statistics/257240/change-in-attendance-at-meetings-and-events-in-the-us/ (last visited April 25, 2025)
Change in attendance at largest meetings and events in the United States from 2011 to 2020 [Graph], Convene, & PCMA, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/257240/change-in-attendance-at-meetings-and-events-in-the-us/
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