Almost 54 percent of mobile phone owners in Japan made online purchases on mobile devices in 2023. Apart from a five percent decline in the previous year, the share of mobile users using smartphones and tablets to place orders online increased steadily since 2018.
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Everything on "Mobile commerce in Japan" in one document: edited and divided into chapters, including detailed references.
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Overview
Goods and content
Mobile payment
Mobile apps
App usage
Shopping behavior
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