In 2023, free TV accounted for approximately 39.6 percent of Brazil's total advertising spending, while the internet held a share of 38.2 percent, according to data collected from ad agencies across the South American country. Out-of-home (OOH) media rounded up the top three with 10.8 percent. According to another source, ad spending in Brazil reached an estimated 14.5 billion U.S. dollars in 2023.
Distribution of advertising spending in Brazil in 2023, by medium
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PROPMARK. (March 20, 2024). Distribution of advertising spending in Brazil in 2023, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
PROPMARK. "Distribution of advertising spending in Brazil in 2023, by medium." Chart. March 20, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
PROPMARK. (2024). Distribution of advertising spending in Brazil in 2023, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
PROPMARK. "Distribution of Advertising Spending in Brazil in 2023, by Medium." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/
PROPMARK, Distribution of advertising spending in Brazil in 2023, by medium Statista, https://www.statista.com/statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/ (last visited July 22, 2024)
Distribution of advertising spending in Brazil in 2023, by medium [Graph], PROPMARK, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/257171/distribution-of-advertising-spending-in-brazil-by-medium/