In 2023, paid search was the largest digital advertising format in the United Kingdom (UK), accounting for 50 percent of total digital ad spend, followed by social display with 25 percent and non-social display with 13 percent. In total, digital advertising generated 30 billion British pounds in the UK in 2023.
Distribution of digital advertising spending in the United Kingdom (UK) in 2023, by format
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The Media Leader. (April 25, 2024). Distribution of digital advertising spending in the United Kingdom (UK) in 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
The Media Leader. "Distribution of digital advertising spending in the United Kingdom (UK) in 2023, by format." Chart. April 25, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
The Media Leader. (2024). Distribution of digital advertising spending in the United Kingdom (UK) in 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
The Media Leader. "Distribution of Digital Advertising Spending in The United Kingdom (Uk) in 2023, by Format." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
The Media Leader, Distribution of digital advertising spending in the United Kingdom (UK) in 2023, by format Statista, https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/ (last visited December 21, 2024)
Distribution of digital advertising spending in the United Kingdom (UK) in 2023, by format [Graph], The Media Leader, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
