Influencing factors for performing arts subscriptions 2011

The statistic shows the results of a survey concerned with the main influencing factors for subscribing to performing arts subscriptions. 55 percent of respondents said that their interest in performance was an influencing factor for buying performing arts subscriptions.

Which of the following influences your decision to subscribe to performing arts subscriptions?*

Characteristic	influences the decision
Interest in performance	55%
Less expensive tickets	53%
Desire to support organization	39%
Convenience	39%
Social (friends/family subscribe)	34%
Simplifies planning	28%

0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Release date

April 2011

More information

Region

United States

Survey time period

January 2011

Number of respondents

694 respondents

Age group

18 years and older

Special properties

Attended at least one cultural activity in the past year

Method of interview

Online survey

Supplementary notes

* The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

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