Influencing factors for performing arts subscriptions 2011

Published by Statista Research Department, Apr 15, 2011
The statistic shows the results of a survey concerned with the main influencing factors for subscribing to performing arts subscriptions. 55 percent of respondents said that their interest in performance was an influencing factor for buying performing arts subscriptions.

Which of the following influences your decision to subscribe to performing arts subscriptions?*

Characteristicinfluences the decision
Interest in performance 55%
Less expensive tickets 53%
Desire to support organization 39%
Convenience 39%
Social (friends/family subscribe) 34%
Simplifies planning 28%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2influences the decision55%55%53%53%39%39%39%39%34%34%28%28%Interest in performanceLess expensive ticketsDesire to support organizationConvenienceSocial (friends/family subscribe)Simplifies planning
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Sources

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Release date

April 2011

Region

United States

Survey time period

January 2011

Number of respondents

694 respondents

Age group

18 years and older

Special properties

Attended at least one cultural activity in the past year

Method of interview

Online survey

Supplementary notes

* The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

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