The Gap, Inc. employees from 2008 to 2023
As of February 3 2024, the apparel retailer Gap, Inc. employed around 85,000 individuals. About 82 percent of Gap's employees were located in the U.S., while the rest were mainly located in Canada and Japan. The company has been consistently reducing its headcount since 2018, when it hired approximately 135,000 workers. It cited its committment to a restructuring plan to optimize its operating model as the reason for the reduction in workforce. The fiscal year end of the company is February 3, 2024.
The Gap, Inc.
The Gap was founded in San Francisco, California in 1969 and is now a major international clothing retailer which also owns and operates Old Navy, Banana Republic, and Athleta, to name a few. Old Navy operates around 1,238 locations in North America, making it the largest of the stores brands. In 2023, The Gap, Inc. generated net sales of around 14.9 billion U.S. dollars, a five percent on-year decrease.
U.S. Clothing Shopping Behavior
In 2021, 17 percent of Americans aged 16 to 29 had shopped for clothes at Gap, rising to 18 percent for 30 to 49 year olds. For the age group under 25 years, the average annual expenditure on men's and boy's clothing in the U.S. was 232 U.S. dollars. For the age range 35 to 44 years it was 515 dollars.
