During a 2021 survey carried out among marketers from the United Kingdom, 48 percent of respondents named emails with discount and offers as the type of email message they used to help them achieve their email campaign objectives; emails with advice, information, or tutorials ranked second, mentioned by 40 percent of respondents.
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mailmodo. (May 25, 2023). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. "Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021." Chart. May 25, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. (2023). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. "Types of Messages or Content Used to Achieve Email Campaign Objectives in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo, Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 Statista, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/ (last visited December 19, 2024)
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 [Graph], Mailmodo, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
