The statistic presents a forecast of the share of online in global advertising spending in 2012 and in 2016, broken down by region. In the Asia Pacific region, the share will amount to 25 percent in 2016, up from 17 percent in 2012.
Share of online in global advertising spending in 2012 and 2016, by region
Characteristic
2012
2016
World
16%
24%
Asia Pacific
17%
25%
United States
18%
23%
EU27
17%
23%
Created with Highcharts 7.2.2Share17%17%18%18%17%17%16%16%23%23%23%23%25%25%24%24%20122016EU27United StatesAsia PacificWorld
0%5%10%15%20%25%30%
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IDATE DigiWorld. (August 6, 2012). Share of online in global advertising spending in 2012 and 2016, by region [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld. "Share of online in global advertising spending in 2012 and 2016, by region." Chart. August 6, 2012. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld. (2012). Share of online in global advertising spending in 2012 and 2016, by region. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld. "Share of Online in Global Advertising Spending in 2012 and 2016, by Region." Statista, Statista Inc., 6 Aug 2012, https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
IDATE DigiWorld, Share of online in global advertising spending in 2012 and 2016, by region Statista, https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/ (last visited February 25, 2025)
Share of online in global advertising spending in 2012 and 2016, by region [Graph], IDATE DigiWorld, August 6, 2012. [Online]. Available: https://www.statista.com/statistics/256915/share-of-online-in-global-advertising-spending-by-region/
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