During a survey published in November 2023, 25 percent of responding global brands stated they were planning to significantly increase their retail media budgets in 2023. Another 35 percent said they were planning to slightly increase them.
Expected change in digital media budgets worldwide in 2024, by format
Characteristic
Significant increase (<+10%)
Slight increase (between 0 and +10%)
Maintain 2023 budgets
Slight decrease (between 0 and -10%)
Significant decrease (<-10%)
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The source does not specify the date of the survey. The date provided is the publication date. Some figures calculated by Statista based on data provided by the source. The 92 global brands surveyed had a collective annual advertising spending of over 50 billion U.S. dollars.
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Statista. (November 30, 2023). Expected change in digital media budgets worldwide in 2024, by format [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista. "Expected change in digital media budgets worldwide in 2024, by format." Chart. November 30, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista. (2023). Expected change in digital media budgets worldwide in 2024, by format. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista. "Expected Change in Digital Media Budgets Worldwide in 2024, by Format." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/256911/global-online-advertising-spending/
Statista, Expected change in digital media budgets worldwide in 2024, by format Statista, https://www.statista.com/statistics/256911/global-online-advertising-spending/ (last visited July 03, 2024)
Expected change in digital media budgets worldwide in 2024, by format [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/256911/global-online-advertising-spending/