During a 2020 survey carried among data marketers primarily from North America, 34 percent of respondents named the decline of cookies/change in availability of third-party data as the issue they expected to occupy most of their attention and resources in 2020. Business recovery from COVID-19 was the top worry, mentioned by 62.3 percent of responding marketers.
Data marketing obstacles and functional challenges in North America in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (July 3, 2020). Data marketing obstacles and functional challenges in North America in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.). "Data marketing obstacles and functional challenges in North America in 2020." Chart. July 3, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.). (2020). Data marketing obstacles and functional challenges in North America in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.). "Data Marketing Obstacles and Functional Challenges in North America in 2020." Statista, Statista Inc., 3 Jul 2020, https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
IAB (U.S.), Data marketing obstacles and functional challenges in North America in 2020 Statista, https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/ (last visited December 22, 2024)
Data marketing obstacles and functional challenges in North America in 2020 [Graph], IAB (U.S.), July 3, 2020. [Online]. Available: https://www.statista.com/statistics/256122/greatest-challenges-in-using-big-data-for-marketing/
