The statistic shows the largest brands in China in 2012, by total traditional media advertising expenditure. In 2012, Unilever's brand Lux accounted for 0.5 percent of the Chinese advertising market volume.
Largest brands in China in 2012, by total traditional media advertising expenditure
Traditional media advertising includes television (excl. advertising on television in public transportation), news papers, magazines, radio and outdoor advertising (excl. subway).
The leading twenty brands had a market share of 15 percent as of 2012.
The title of the report has been translated from Chinese.
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CTR MarketResearch. (February 16, 2013). Largest brands in China in 2012, by total traditional media advertising expenditure [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch. "Largest brands in China in 2012, by total traditional media advertising expenditure." Chart. February 16, 2013. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch. (2013). Largest brands in China in 2012, by total traditional media advertising expenditure. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch. "Largest Brands in China in 2012, by Total Traditional Media Advertising Expenditure." Statista, Statista Inc., 16 Feb 2013, https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
CTR MarketResearch, Largest brands in China in 2012, by total traditional media advertising expenditure Statista, https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/ (last visited December 19, 2024)
Largest brands in China in 2012, by total traditional media advertising expenditure [Graph], CTR MarketResearch, February 16, 2013. [Online]. Available: https://www.statista.com/statistics/256043/market-share-of-leading-brands-in-china-by-ad-spend/
