Target: sales share in the U.S. 2023, by product segment

In the financial year 2023, 29.57 percent of Target Corporation's merchandise sales corresponded to the beauty and household essentials segment. Meanwhile, apparel and accessories represented 15.58 percent of the total merchandise sales. Merchandise sales represent the vast majority of Target's revenues. The company also has other streams of revenue including credit card profit-sharing income from their arrangement with the TD Bank Group. 

Beauty at Target

In a 2023 survey among Generation Z in the United States, nine percent of teenage girls named Target as a shopping destination they visited to buy beauty products. This may not sound high, but it earned Target third place of all shops in the country, ahead of other major retailers Walmart and Amazon. It was, however, a considerable distance behind the two most popular destinations, specialist beauty brands Sephora and Ulta. These findings are reflected in a different study of the same retailers, with Target having the third lowest average age of female beauty consumers, at 44 years old.

Gen Z clothing purchases

There is also a large Generation Z market available to Target in the clothing category. In 2023, Gen Z consumers voted big box stores, such as Target and Walmart, as the second most popular shopping destination for apparel, with 16 percent of responses. This was only one percentage point behind online stores.