Google accounted for 56.8 percent of search advertising revenue in the United States as of March 2021. Amazon followed with a search ad revenue share of 19 percent, while Microsoft, Verizon Media, and Yelp completed the top five with a respective 5.3, 1.3, and 1.2 percent.
Search advertising revenue share of leading search providers in the United States in March 2021
includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets
Supplementary notes
* Forecast. Net ad revenues after companies pay traffic acquisition costs to partner sites. Display includes banner ads, rich media, sponsorships and video; search includes contextual text links, paid inclusion, paid listings (paid search) and SEO.
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eMarketer. (April 12, 2021). Search advertising revenue share of leading search providers in the United States in March 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
eMarketer. "Search advertising revenue share of leading search providers in the United States in March 2021." Chart. April 12, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
eMarketer. (2021). Search advertising revenue share of leading search providers in the United States in March 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
eMarketer. "Search Advertising Revenue Share of Leading Search Providers in The United States in March 2021." Statista, Statista Inc., 12 Apr 2021, https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
eMarketer, Search advertising revenue share of leading search providers in the United States in March 2021 Statista, https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/ (last visited December 26, 2024)
Search advertising revenue share of leading search providers in the United States in March 2021 [Graph], eMarketer, April 12, 2021. [Online]. Available: https://www.statista.com/statistics/255863/search-ad-revenue-share-at-leading-search-sites-in-the-us/
