Bath & Body Works' net sales worldwide 2019-2023

Bath & Body Works generated net sales amounting to 7.4 billion U.S. dollars in 2023, up from 6.43 billion U.S. dollars in 2020. As its name suggests, Bath & Body Works is a U.S.-based retailer specializing in body care products and home fragrances.

Bath & Body Works company information

Bath & Body Works was a subsidiary of Limited Brands, which also owned the lingerie retailer Victoria’s Secret. In 2020, the Ohio-based retailer announced the sale of its Victoria's Secret division, and then proceeded to change its name to Bath & Body Works, Inc. in 2021. There were 1,850 Bath & Body Works stores in the United States, and 109 locations in Canada as of 2023. It appears that the consumer demand for scented bath products and candles is on the rise. In 2023, the average Bath & Body Works per store generated around three million U.S. dollars in sales, up from about 1.5 million U.S. dollars in 2010.

Bath & Body Works consumers

According to the results of a survey carried out in 2020, it was estimated that around 20.12 million Americans used a moisturizer from Bath & Body Works. As of March 2022, Bath & Body Works was also one of the most-followed beauty brands on Instagram worldwide, with around 5.75 million followers.