Here you can see the results of a survey question asking U.S. TV viewers if they would be interested in accessing additional information/ social interaction via a separate device while watching TV. The responses are broken down by TV program genre. The survey found that 35 percent of respondents said that they would be interested in using another device to find additional information related to their TV viewing when watching a drama or comedy. On the other hand, 23 percent of reality TV viewers said the same. In the season 2010/11, reality TV had the largest share of primetime TV programming.
Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
During the survey, this question was posed as follows: "Considering your answers to the prior question, for what TYPES OF TV CONTENT would you like to access this type of information/interactivity?" The previous question was as follows: While watching TV content on a TV, computer, mobile phone, etc., which of the following would you be interested in doing AT THE SAME TIME ON ANOTHER DEVICE (such as a computer, mobile phone, tablet/iPad)?
Representative of the U.S. population, weighted by age, gender, geographic region, race and education.
Learn more about how Statista can support your business.
Accenture. (April 15, 2012). Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/255729/interest-in-using-other-devices-while-watching-tv-by-program-genre/
Accenture. "Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre." Chart. April 15, 2012. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/255729/interest-in-using-other-devices-while-watching-tv-by-program-genre/
Accenture. (2012). Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/255729/interest-in-using-other-devices-while-watching-tv-by-program-genre/
Accenture. "Share of U.S. Tv Viewers Interested in Undertaking Other Activities on Another Device While Watching Tv in March 2012, by Tv Program Genre." Statista, Statista Inc., 15 Apr 2012, https://www.statista.com/statistics/255729/interest-in-using-other-devices-while-watching-tv-by-program-genre/
Accenture, Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre Statista, https://www.statista.com/statistics/255729/interest-in-using-other-devices-while-watching-tv-by-program-genre/ (last visited April 02, 2025)
Share of U.S. TV viewers interested in undertaking other activities on another device while watching TV in March 2012, by TV program genre [Graph], Accenture, April 15, 2012. [Online]. Available: https://www.statista.com/statistics/255729/interest-in-using-other-devices-while-watching-tv-by-program-genre/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
