The statistic presents the purposes e-mail marketing programs were expected to serve in the United States as of January 2012. During the survey, 17 percent of respondents stated their e-mail marketing program was expected to serve brand awareness.
What is the most important purpose of your e-mail program?
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Share of respondents
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BtoB. (February 15, 2012). What is the most important purpose of your e-mail program? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/255700/e-mail-marketing-purposes-in-the-us/
BtoB. "What is the most important purpose of your e-mail program?." Chart. February 15, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/255700/e-mail-marketing-purposes-in-the-us/
BtoB. (2012). What is the most important purpose of your e-mail program?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/255700/e-mail-marketing-purposes-in-the-us/
BtoB. "What Is The Most Important Purpose of Your E-mail Program?." Statista, Statista Inc., 15 Feb 2012, https://www.statista.com/statistics/255700/e-mail-marketing-purposes-in-the-us/
BtoB, What is the most important purpose of your e-mail program? Statista, https://www.statista.com/statistics/255700/e-mail-marketing-purposes-in-the-us/ (last visited July 22, 2024)
What is the most important purpose of your e-mail program? [Graph], BtoB, February 15, 2012. [Online]. Available: https://www.statista.com/statistics/255700/e-mail-marketing-purposes-in-the-us/