The statistic presents the opt-in methods used to build e-mail list in the United States as of January 2012. During the survey, 13 percent of respondents stated they required a double opt-in.
What opt-in method(s) do you use to build your e-mail lists?
Characteristic
Share of respondents
We use a single opt-in
64%
We send unsolicited e-mail (i.e. no opt-in)
28%
Use rented/ sponsored lists and trust my list provider
17%
We requiere a douple opt-in
13%
0%10%20%30%40%50%60%70%80%
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BtoB. (February 15, 2012). What opt-in method(s) do you use to build your e-mail lists? [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/255698/opt-in-methods-used-to-build-e-mail-lists-in-the-us/
BtoB. "What opt-in method(s) do you use to build your e-mail lists?." Chart. February 15, 2012. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/255698/opt-in-methods-used-to-build-e-mail-lists-in-the-us/
BtoB. (2012). What opt-in method(s) do you use to build your e-mail lists?. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/255698/opt-in-methods-used-to-build-e-mail-lists-in-the-us/
BtoB. "What Opt-in Method(S) Do You Use to Build Your E-mail Lists?." Statista, Statista Inc., 15 Feb 2012, https://www.statista.com/statistics/255698/opt-in-methods-used-to-build-e-mail-lists-in-the-us/
BtoB, What opt-in method(s) do you use to build your e-mail lists? Statista, https://www.statista.com/statistics/255698/opt-in-methods-used-to-build-e-mail-lists-in-the-us/ (last visited April 30, 2025)
What opt-in method(s) do you use to build your e-mail lists? [Graph], BtoB, February 15, 2012. [Online]. Available: https://www.statista.com/statistics/255698/opt-in-methods-used-to-build-e-mail-lists-in-the-us/
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