The statistic presents the share of effective tactics for social media and e-mail integration in the United States in summer 2012. During the survey 48 percent of the digital marketers answered to incorporate social content in their e-mails for example with reviews or testimonials.
Most effective social media and e-mail integration tactics in the United States in 2012
survey among digital marketers in companies with monthly e-mail volumes of at least 50,000
Method of interview
Online survey
Supplementary notes
Date of survey and number of respodents have been taken from this press release. During the survey, this question was posed as follows: "How effective are these integration tactics?"
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Lyris. (November 15, 2012). Most effective social media and e-mail integration tactics in the United States in 2012 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/255671/most-effective-social-media-and-e-mail-integration-tactics-in-the-us/
Lyris. "Most effective social media and e-mail integration tactics in the United States in 2012." Chart. November 15, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/255671/most-effective-social-media-and-e-mail-integration-tactics-in-the-us/
Lyris. (2012). Most effective social media and e-mail integration tactics in the United States in 2012. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/255671/most-effective-social-media-and-e-mail-integration-tactics-in-the-us/
Lyris. "Most Effective Social Media and E-mail Integration Tactics in The United States in 2012." Statista, Statista Inc., 15 Nov 2012, https://www.statista.com/statistics/255671/most-effective-social-media-and-e-mail-integration-tactics-in-the-us/
Lyris, Most effective social media and e-mail integration tactics in the United States in 2012 Statista, https://www.statista.com/statistics/255671/most-effective-social-media-and-e-mail-integration-tactics-in-the-us/ (last visited October 02, 2024)
Most effective social media and e-mail integration tactics in the United States in 2012 [Graph], Lyris, November 15, 2012. [Online]. Available: https://www.statista.com/statistics/255671/most-effective-social-media-and-e-mail-integration-tactics-in-the-us/
