During the March Madness men's college basketball tournament in 2022, official NCAA corporate champions accounted for almost one quarter of in-game brand exposure. Meanwhile, equipment providers claimed 33 percent of the brand exposure during the men's tournament games.
Share of in-game brand exposure during March Madness in the United States in 2022, by brand category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Website (thehive.ai). (April 5, 2022). Share of in-game brand exposure during March Madness in the United States in 2022, by brand category [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). "Share of in-game brand exposure during March Madness in the United States in 2022, by brand category." Chart. April 5, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). (2022). Share of in-game brand exposure during March Madness in the United States in 2022, by brand category. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai). "Share of In-game Brand Exposure during March Madness in The United States in 2022, by Brand Category." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
Website (thehive.ai), Share of in-game brand exposure during March Madness in the United States in 2022, by brand category Statista, https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/ (last visited November 22, 2024)
Share of in-game brand exposure during March Madness in the United States in 2022, by brand category [Graph], Website (thehive.ai), April 5, 2022. [Online]. Available: https://www.statista.com/statistics/255370/leading-tv-advertising-categories-during-the-ncaa-championship/
