Leading TV advertisers during the NCAA championship 2019

Published by
Michele Majidi,
Dec 19, 2023
During the NCAA Men's Basketball Championship in 2019, the Coca-Cola Company spent 31 million U.S. dollars on TV advertising, ranking 5th among other prominent brands. General Motors spent the most and promotional activities during the broadcast of March Madness, at 75 million U.S. dollars.

Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)

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Release date

February 2020

Region

United States

Survey time period

2019

Special properties

figures reflect national TV only and include all pre-game, game and post-game programming

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Global overview

4

U.S. overview

8

Advertising expenditures

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Liquid Refreshment Beverage (LRB) BrandsCoca-Cola CompanyPepsiCoEnergy drinks in the United States
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