This timeline shows Dr Pepper Snapple's annual marketing and advertising expenses from 2008 to 2017. In 2017, the ad spend amounted to about 547 million U.S. dollars. Dr Pepper Snapple is a soft drink company, headquartered in Plano, Texas, United States. The company's core brands include Canada Dry, 7Up, A&W, Sunkist, and Sun Drop.
Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dr Pepper Snapple. (February 14, 2018). Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple. "Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars)." Chart. February 14, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple. (2018). Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple. "Dr Pepper Snapple's Advertising and Marketing Expenses Worldwide from 2008 to 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Feb 2018, https://www.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
Dr Pepper Snapple, Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/ (last visited November 21, 2024)
Dr Pepper Snapple's advertising and marketing expenses worldwide from 2008 to 2017 (in million U.S. dollars) [Graph], Dr Pepper Snapple, February 14, 2018. [Online]. Available: https://www.statista.com/statistics/255350/dr-pepper-snapples-marketing-expenditure-worldwide/
