Geico was the company that invested most in advertising in media focused on African Americans in the United States from January to September 2020. The company spent 1.3 billion U.S. dollars on advertising on African American media. Progressive followed with a spend of 880 million dollars, while Amazon rounded out the top three with a spending of 780 million.
Leading advertisers on African American media in the United States from January to September 2020, by ad spend
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Advertising Age. (January 18, 2021). Leading advertisers on African American media in the United States from January to September 2020, by ad spend (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/255077/leading-african-americans-advertisers-in-the-us-by-advertsing-spending/
Advertising Age. "Leading advertisers on African American media in the United States from January to September 2020, by ad spend (in million U.S. dollars)." Chart. January 18, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/255077/leading-african-americans-advertisers-in-the-us-by-advertsing-spending/
Advertising Age. (2021). Leading advertisers on African American media in the United States from January to September 2020, by ad spend (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/255077/leading-african-americans-advertisers-in-the-us-by-advertsing-spending/
Advertising Age. "Leading Advertisers on African American Media in The United States from January to September 2020, by Ad Spend (in Million U.S. Dollars)." Statista, Statista Inc., 18 Jan 2021, https://www.statista.com/statistics/255077/leading-african-americans-advertisers-in-the-us-by-advertsing-spending/
Advertising Age, Leading advertisers on African American media in the United States from January to September 2020, by ad spend (in million U.S. dollars) Statista, https://www.statista.com/statistics/255077/leading-african-americans-advertisers-in-the-us-by-advertsing-spending/ (last visited August 24, 2024)
Leading advertisers on African American media in the United States from January to September 2020, by ad spend (in million U.S. dollars) [Graph], Advertising Age, January 18, 2021. [Online]. Available: https://www.statista.com/statistics/255077/leading-african-americans-advertisers-in-the-us-by-advertsing-spending/