The statistic depicts the brand value of the most valuable National Football League teams in 2012. The New England Patriots had a brand value of 500 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
More statistics and facts about the National Football League
Top 10 most valuable NFL football club brands in 2012
(in million U.S. dollars)
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Brand Finance. (June 30, 2012). Top 10 most valuable NFL football club brands in 2012 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/254946/nfl-teams-ranked-by-brand-value/
Brand Finance. "Top 10 most valuable NFL football club brands in 2012 (in million U.S. dollars)." Chart. June 30, 2012. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/254946/nfl-teams-ranked-by-brand-value/
Brand Finance. (2012). Top 10 most valuable NFL football club brands in 2012 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/254946/nfl-teams-ranked-by-brand-value/
Brand Finance. "Top 10 Most Valuable Nfl Football Club Brands in 2012 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Jun 2012, https://www.statista.com/statistics/254946/nfl-teams-ranked-by-brand-value/
Brand Finance, Top 10 most valuable NFL football club brands in 2012 (in million U.S. dollars) Statista, https://www.statista.com/statistics/254946/nfl-teams-ranked-by-brand-value/ (last visited December 21, 2024)
Top 10 most valuable NFL football club brands in 2012 (in million U.S. dollars) [Graph], Brand Finance, June 30, 2012. [Online]. Available: https://www.statista.com/statistics/254946/nfl-teams-ranked-by-brand-value/
