Willingness of Chinese consumers to pay more for international medicine brands 2013

Willingness of Chinese consumers to pay extra for international medicine brands in 2013

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Release date

February 2014

Region

China

Survey time period

2013

Number of respondents

2,390 respondents

Age group

18-65 years

Special properties

10 geographic regions (70 percent urban and 30 percent rural areas)

Method of interview

Face-to-face interview

Supplementary notes

At the source, the question was posed as follows: "How much extra would you be willing o pay for an international medicine brand, rather than a locally produced product?"

Missing percentage points to 100 percent are most likely due to rounding.

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