The statistic represents the reasons for downloading digital content in the United Kingdom (UK) as of March 2018. During the survey, 66 percent of respondents stated that digital content was easier/more convenient than the physical version, 54 percent of respondents claimed that it is quicker.
Why do you download digital content rather than buy a physical version?
all who had downloaded any of the six content types of interest in the past three months
Supplementary notes
During the survey, this question was posed as follows: "You indicated you have downloaded [CONTENT TYPES] in the past three months. Generally, what would you say are your personal reasons for downloading these types of files rather than buying a physical version such as a CD, DVD, Blu-ray, paper, etc.?" The respondents were questioned using online (CAWI) and face-to-face surveys. Multiple answers were possible.
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Kantar, & Ofcom. (July 4, 2018). Why do you download digital content rather than buy a physical version? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/254664/reasons-for-downloading-digital-content-in-the-uk/
Kantar, und Ofcom. "Why do you download digital content rather than buy a physical version?." Chart. July 4, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/254664/reasons-for-downloading-digital-content-in-the-uk/
Kantar, Ofcom. (2018). Why do you download digital content rather than buy a physical version?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/254664/reasons-for-downloading-digital-content-in-the-uk/
Kantar, and Ofcom. "Why Do You Download Digital Content Rather than Buy a Physical Version?." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/254664/reasons-for-downloading-digital-content-in-the-uk/
Kantar & Ofcom, Why do you download digital content rather than buy a physical version? Statista, https://www.statista.com/statistics/254664/reasons-for-downloading-digital-content-in-the-uk/ (last visited December 21, 2024)
Why do you download digital content rather than buy a physical version? [Graph], Kantar, & Ofcom, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/254664/reasons-for-downloading-digital-content-in-the-uk/
