Brand / sponsor awareness at the EURO 2012

The statistic shows the results of a survey concerned with the question which brands / sponsors at the EURO 2012 have caught the attention of the survey respondents. 47 percent of the respondents said that they were aware of Coca-Cola as s sponsor of the event.

Which brands in particular have caught your attention in regards to EURO 2012?

Characteristic	Share of respondents
Coca-Cola	47%
McDonalds	42%
Hyundai	34%
Sharp	33%
adidas	32%
Bitburger	23%
Rewe	18%
Right Guard	15%
Mercedes-Benz	15%
Kia	14%
Carlsberg	13%
Nivea	12%
Canon	12%
Nutella	12%
Nike	12%
Puma	8%
Castrol	8%
Powerade	6%
Umbro	5%
Philips	5%
Continental	4%

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Release date

July 2012

More information

Region

Germany

Survey time period

June 22-25, 2012

Number of respondents

295 respondents

Age group

8-19 years

Method of interview

Online survey

Supplementary notes

* The question was translated from German to English. The exact wording therefore might differ from the orignial question.

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