Pfizer's ad spending 2006-2023

Advertising costs of Pfizer totaled approximately 3.7 billion U.S. dollars in 2023, an increase of 900 million U.S. dollars compared to the previous year and the second highest amount in the provided period.

What are Pfizer’s biggest expenses?

Pfizer spent around 14.8 billion U.S. dollars on selling, informational, and administrative expenses in 2023 – this segment, which includes advertising costs, accounted for the company’s second biggest expense during the year. Spending on research and development is another of Pfizer’s highest costs, but discovering new drugs and adding value to existing products is vital to the success of the company.

Pfizer’s home in the city that doesn’t sleep

Pfizer has properties in more than 90 countries and a global workforce of approximately 88,000 employees. The company’s global headquarters is on 42nd Street in Midtown Manhattan, New York City. Pfizer’s roots in the city can be traced back to 1849 when cousins Charles Pfizer and Charles Erhart founded the company in Brooklyn.