Like music, movies can be hard to pin down when it comes to which genre they are most aligned with. Cross-genre or hybrid-genre movies often have a broader appeal than those firmly lodged within a single genre – in fact, the latter types of movies can be quite divisive. A key example of this could be seen in a survey held in late 2018, which examined the most popular movie genres among adults in the United States based on gender, age, ethnicity, income, and more. The study revealed that comedy was the favorite genre among 90 percent of men and 91 percent of women, though drama, adventure, and action were similarly popular.
U.S. movie genre preferences
In the U.S., movie genre preferences varied greatly according to age when it came to stereotypically divisive genres like musicals and romantic films – 64 percent of women cited musicals as their favorite genre, compared to 48 percent of men.
Comedies, thrillers, fantasy and adventure films were considered similarly favorable by each gender, with 84 percent of men saying that they had a very or somewhat favorable impression of thriller or mystery films compared to 83 percent of female respondents.
*Total sample size was 2,200. Results given are reflective of respondents who had a very or somewhat favorable impression of the movie type.
Question: Do you have a favorable or unfavorable impression of the following types of movies?
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Morning Consult. (December 11, 2018). Most popular movie genres among adults in the United States as of December 2018, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/
Morning Consult. "Most popular movie genres among adults in the United States as of December 2018, by gender." Chart. December 11, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/
Morning Consult. (2018). Most popular movie genres among adults in the United States as of December 2018, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/
Morning Consult. "Most Popular Movie Genres among Adults in The United States as of December 2018, by Gender." Statista, Statista Inc., 11 Dec 2018, https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/
Morning Consult, Most popular movie genres among adults in the United States as of December 2018, by gender Statista, https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/ (last visited November 21, 2024)
Most popular movie genres among adults in the United States as of December 2018, by gender [Graph], Morning Consult, December 11, 2018. [Online]. Available: https://www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/