Share of Puma's consolidated sales worldwide in 2024, by product category

Footwear sales accounted for more than half of Puma’s sales in 2024, the largest share of the sportswear company’s three product segments. Regarded as Puma’s most important sector, sales of footwear exceeded 4.7 billion euros that year. 

How much did each product segment generate?

Puma generated over 8.8 billion euros from global sales of footwear, apparel, and accessories in 2024. Footwear sales have increased by nearly three and a half billion euros since 2014, during which time the sales share of this segment exceeded 50 percent. Sales of Puma apparel also increased considerably in recent years, amounting to nearly 2.76 billion euros in 2023 and 2.8 billion in 2024. Lastly, sales of accessories continued to rise, but the 14.4 percent share shows that it remains Puma's smallest business segment. 

Partnerships prove profitable for Puma

Puma – the third-largest athletic company worldwide – continued to strengthen its position in the sportswear market by partnering with teams and athletes that raised the profile of the brand at sporting events throughout the year. Over the years, Puma also secured several partnerships with celebrities, such as Rihanna, Kylie Jenner, and Big Sean.