As of February 2024, the average Instagram business profile follower engagement with posts on a page was 2.18 percent. Overall, photo posts drew the highest level of engagement from page followers, having an interaction rate of 2.69 percent, while carousel posts (posts with multiple images or videos) generated a 1.16 percent engagement rate. In addition, the interaction rate for video posts on the social media platform was 2.21 percent.
Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type
Characteristic
Average follower engagement rate
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Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication
Supplementary notes
Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.
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We Are Social, & Hootsuite, & DataReportal. (April 24, 2024). Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
We Are Social, und Hootsuite, und DataReportal. "Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type." Chart. April 24, 2024. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
We Are Social, Hootsuite, DataReportal. (2024). Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
We Are Social, and Hootsuite, and DataReportal. "Average Instagram Follower Engagement with Selected Post Types Worldwide as of February 2024, by Post Type." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
We Are Social & Hootsuite & DataReportal, Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type Statista, https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing (last visited August 31, 2024)
Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type [Graph], We Are Social, & Hootsuite, & DataReportal, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing