As of February 2024, the average Instagram business profile follower engagement with posts on a page was 2.18 percent. Overall, photo posts drew the highest level of engagement from page followers, having an interaction rate of 2.69 percent, while carousel posts (posts with multiple images or videos) generated a 1.16 percent engagement rate. In addition, the interaction rate for video posts on the social media platform was 2.21 percent.
Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type
Instagram business accounts; engagements refers to combined number of likes and comments on a post compared to the number of account followers at the time of post publication
Supplementary notes
Engagement rate as used here refers to the combined number of likes and comments on a post compared to the number of account followers at the time of post publication.
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We Are Social, & Hootsuite, & DataReportal. (April 24, 2024). Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social, und Hootsuite, und DataReportal. "Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type." Chart. April 24, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social, Hootsuite, DataReportal. (2024). Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social, and Hootsuite, and DataReportal. "Average Instagram Follower Engagement with Selected Post Types Worldwide as of February 2024, by Post Type." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/
We Are Social & Hootsuite & DataReportal, Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type Statista, https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/ (last visited December 21, 2024)
Average Instagram follower engagement with selected post types worldwide as of February 2024, by post type [Graph], We Are Social, & Hootsuite, & DataReportal, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/253704/instagram-adoption-curve-of-leading-brands/
