iPod revenue as share of Apple's total revenue 2009-2014, by quarter

This graph shows Apple's iPod revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2014. As the success of Apple's other products, such as the iPhone and iPad became more profound, the share of the company's total revenue generated from sales of the iPod steadily decreased. As of the first quarter of 2014, iPod revenue only accounted for 1.69 percent of Apple's total revenue. This is connected to decreasing iPod unit sales.

iPod revenue as a share of Apple's total global revenue from 1st quarter 2009 to 4th quarter 2014*

Fiscal quarter	Share of total revenue
Q4 '14	0.97%
Q3 '14	1.18%
Q2 '14	1.01%
Q1 '14	1.69%
Q4 '13	1.53%
Q3 '13	2.08%
Q2 '13	2.21%
Q1 '13	3.93%
Q4 '12	2.28%
Q3 '12	3.03%
Q2 '12	3.08%
Q1 '12	5.46%
Q4 '11	3.9%
Q3 '11	4.64%
Q2 '11	6.49%
Q1 '11	12.81%
Q4 '10	7.26%
Q3 '10	9.84%
Q2 '10	13.79%
Q1 '10	21.62%
Q4 '09	12.8%
Q3 '09	15.33%
Q2 '09	18.33%
Q1 '09	28.38%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2014

More information

Region

Worldwide

Survey time period

2009 to 2014

Supplementary notes

* Starting with the first quarter of 2015 Apple no longer reports revenue from iPod sales separately.
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter). Example: The first quarter of 2008 of Apple's fiscal year covers the period from 30/09/2007 to 12/29/2007.

Includes revenue from iPod sales and also includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.

Citation formats