Instagram is a social media app which focuses on photo and video sharing. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018.
Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. Overall, men accounted for 51.6 percent of global Instagram users.
Most popular Instagram accounts and content
Footballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each.
It’s not only athletes and actors who drive the views on Instagram though. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. Political and educational accounts generate high engagement rates with their content. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent.
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Instagram, & TechCrunch, & CNBC. (December 14, 2021). Number of monthly active Instagram users from January 2013 to December 2021 (in millions) [Graph]. In Statista. Retrieved August 30, 2024, from https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/?s_id=1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D
Instagram, und TechCrunch, und CNBC. "Number of monthly active Instagram users from January 2013 to December 2021 (in millions)." Chart. December 14, 2021. Statista. Accessed August 30, 2024. https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/?s_id=1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D
Instagram, TechCrunch, CNBC. (2021). Number of monthly active Instagram users from January 2013 to December 2021 (in millions). Statista. Statista Inc.. Accessed: August 30, 2024. https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/?s_id=1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D
Instagram, and TechCrunch, and CNBC. "Number of Monthly Active Instagram Users from January 2013 to December 2021 (in Millions)." Statista, Statista Inc., 14 Dec 2021, https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/?s_id=1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D
Instagram & TechCrunch & CNBC, Number of monthly active Instagram users from January 2013 to December 2021 (in millions) Statista, https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/?s_id=1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D (last visited August 30, 2024)
Number of monthly active Instagram users from January 2013 to December 2021 (in millions) [Graph], Instagram, & TechCrunch, & CNBC, December 14, 2021. [Online]. Available: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/?s_id=1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D%2C1548429344X48720C64209002D