This statistic presents the results of a consumer survey, conducted by Daymon Worldwide and The Hartman Group in 2012. U.S. consumers were asked if they had a preference for a national, specialty or private label product when trying a new food product. 53 percent of consumers stated they did have a specific preference when trying new brands of frozen pizzas.
Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category
* Percentage of respondents who expressed a preference when asked if they would prefer a new product introduced under a private versus national versus specialty brand. Figures are based on the consumer survey "Activating New Opportunities at Retail, 2012".
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FMI. (January 21, 2013). Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/253387/us-consumers-with-a-brand-type-preference-when-buying-a-new-product-by-category/
FMI. "Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category." Chart. January 21, 2013. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/253387/us-consumers-with-a-brand-type-preference-when-buying-a-new-product-by-category/
FMI. (2013). Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/253387/us-consumers-with-a-brand-type-preference-when-buying-a-new-product-by-category/
FMI. "Consumers Who Have a Preference for a Certain Type of Brand When Shopping for a New Product in The United States in 2012, by Product Category." Statista, Statista Inc., 21 Jan 2013, https://www.statista.com/statistics/253387/us-consumers-with-a-brand-type-preference-when-buying-a-new-product-by-category/
FMI, Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category Statista, https://www.statista.com/statistics/253387/us-consumers-with-a-brand-type-preference-when-buying-a-new-product-by-category/ (last visited December 24, 2024)
Consumers who have a preference for a certain type of brand when shopping for a new product in the United States in 2012, by product category [Graph], FMI, January 21, 2013. [Online]. Available: https://www.statista.com/statistics/253387/us-consumers-with-a-brand-type-preference-when-buying-a-new-product-by-category/
