In a November 2021 survey conducted in the United States, 85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews. The business having a higher than average star rating than other businesses was also a very important factor, with 76 percent of respondents stating that this was one of the most important aspects.
Most important aspects of local business online reviews according to consumers in the United States as of November 2021
Characteristic
Share of respondents
Overall average star rating
85%
The business having a higher than average star rating than other businesses
76%
Recency
73%
Number of reviews
60%
Frequency of new reviews
50%
The business having more reviews than other businesses
39%
How many different review sites the business has reviews on
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BrightLocal. (January 26, 2022). Most important aspects of local business online reviews according to consumers in the United States as of November 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/253369/us-online-user-review-important-aspects/
BrightLocal. "Most important aspects of local business online reviews according to consumers in the United States as of November 2021." Chart. January 26, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/253369/us-online-user-review-important-aspects/
BrightLocal. (2022). Most important aspects of local business online reviews according to consumers in the United States as of November 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/253369/us-online-user-review-important-aspects/
BrightLocal. "Most Important Aspects of Local Business Online Reviews According to Consumers in The United States as of November 2021." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/253369/us-online-user-review-important-aspects/
BrightLocal, Most important aspects of local business online reviews according to consumers in the United States as of November 2021 Statista, https://www.statista.com/statistics/253369/us-online-user-review-important-aspects/ (last visited November 21, 2024)
Most important aspects of local business online reviews according to consumers in the United States as of November 2021 [Graph], BrightLocal, January 26, 2022. [Online]. Available: https://www.statista.com/statistics/253369/us-online-user-review-important-aspects/
