Radio station ad revenues in the U.S. 2006-2023, by type

The source forecast that, in 2023, radio station advertising revenues in the United States will amount to approximately 13.2 billion U.S. dollars, of which 2.8 billion (or roughly 21 percent) will come from online radio. During the previous year – boosted by political ads – radio ad spending amounted to an estimated 14 billion dollars, with digital radio accounting for around 2.7 billion dollars (or 19 percent) of the total expenditure.

U.S. top radio advertiser sectors

According to other sources, retail was the leading radio advertiser industry in the U.S., having invested nearly 394 million dollars in the medium. For comparison, the government, politics, and organizations segment ranked third that year with about 339 million dollars. Since the early 2010s, digital's share in the U.S. radio ad expenditure has grown consistently, experiencing a sharper increase after the pandemic. In 2019, it stood at 10 percent; in 2022, it reached 19 percent.

Radio consumption in the U.S.

The medium enjoys an almost ubiquitous reach across the country. As of mid-2023, over 80 percent of U.S. adults listened to radio weekly. Music continued to attract most of the listeners. Another mid-2023 survey revealed that rock and country music were the U.S. favorite radio content genres, mentioned by 45 and 43 percent of respondents, respectively. News and talk shows were cited by less than one-fourth of the interviewees, tied with comedy and classical music.