Radio station ad revenues in the U.S. 2006-2024, by type

The source forecast that, in 2024, radio station advertising revenues in the United States will amount to approximately 13.76 billion U.S. dollars, of which 2.98 billion (or almost 22 percent) will come from online radio. The total figure is over four percent higher than the 2023 estimated 13.2-billion-dollar revenues.

U.S. top radio advertiser sectors

According to other sources, retail was the leading radio advertiser industry in the U.S., having invested nearly 394 million dollars in the medium in 2022. For comparison, the government, politics, and organizations segment ranked third that year with about 339 million dollars. Since the early 2010s, digital's share in the U.S. radio ad expenditure has grown consistently, experiencing a sharper increase after the pandemic. In 2019, it stood at 10 percent; in 2022, it reached 19 percent.

Radio consumption in the U.S.

The medium enjoys an almost ubiquitous reach across the country. As of mid-2023, over 80 percent of U.S. adults listened to radio weekly. Music continued to attract most of the listeners. A late 2023 survey revealed that country music and rock were the U.S. favorite radio content genres, each mentioned by 43 percent of respondents