U.S. consumers' views on most believable info sources on functional foods 2011

Published by Statista Research Department, Aug 4, 2011
This statistic presents the results of a 2011 survey among U.S. consumers aged 18 years and older. Respondents were asked about the sources that they felt were the most believable for information on the healthy benefits of functional foods. 6 percent of respondents saw researchers and scientists as being the most trustful source.

U.S. consumers' views on the most believable source for informational on the health benefits of functional foods in 2011

CharacteristicPercentage of respondents
Net: Medical professionals 38%
Net: Media 15%
Net: Friends/family/self 6%
Researcher/scientist 6%
FDA 6%
Labels on products 5%
Government agency/US Surgeon General 3%
None 6%
Don't know 9%
Refused 7%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Percentage of respondents38%38%15%15%6%6%6%6%6%6%5%5%3%3%6%6%9%9%7%7%Net: Medical professionalsNet: MediaNet: Friends/family/selfResearcher/scientistFDALabels on productsGovernment agency/US Surgeon GeneralNoneDon't knowRefused
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%

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Release date

August 2011

Region

United States

Survey time period

March 28 to April 11, 2011

Number of respondents

1,000 respondents

Age group

8-19 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

The original question was as follows: Who or what would you say is the most believable source for information on the health benefits of food or food components?" The question was asked unaided.
The figures are based on the results of the 2011 IFIC Functional Foods/Foods for Health Consumer Trending Survey.

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