This statistic presents the results of a consumer survey conducted by the International Food Information Council. U.S. adults were asked how interested they were in learning more about functional/healthy foods. Some 87 percent of respondents indicated that they were 'very interested' or 'somewhat interested' in learning about foods that provide a health benefit beyond basic nutrition.
Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013
* Includes respondents 'very interested' or 'somewhat interested'. The original question was as follows: 'In general, how interested are you in learning more about foods that have health benefits beyond basic nutrition?'
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IFIC. (October 2, 2013). Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/253039/us-consumers-interest-in-learning-more-about-healthy-foods/
IFIC. "Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013." Chart. October 2, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/253039/us-consumers-interest-in-learning-more-about-healthy-foods/
IFIC. (2013). Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/253039/us-consumers-interest-in-learning-more-about-healthy-foods/
IFIC. "Share of Consumers Interested in Learning More about Healthy Foods in The United States in 2011 and 2013." Statista, Statista Inc., 2 Oct 2013, https://www.statista.com/statistics/253039/us-consumers-interest-in-learning-more-about-healthy-foods/
IFIC, Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013 Statista, https://www.statista.com/statistics/253039/us-consumers-interest-in-learning-more-about-healthy-foods/ (last visited December 21, 2024)
Share of consumers interested in learning more about healthy foods in the United States in 2011 and 2013 [Graph], IFIC, October 2, 2013. [Online]. Available: https://www.statista.com/statistics/253039/us-consumers-interest-in-learning-more-about-healthy-foods/