This statistic shows the results of a consumer survey conducted by the International Food Information Council in 2013. U.S. adults were asked about possible barriers that prevent them from consuming functional foods. Some 54 percent of respondents rated 'Availability' as major or minor barrier that stopped them from eating functional foods.
Perceived barriers that stopped U.S. consumers from eating functional foods in 2013
Characteristic
Share of respondents*
Foods are more expensive
86
Skepticism about these foods
72
Preference of basic foods
71
Taste
70
Conflicting information on these foods
64
Lack of knowledge on which functional foods to buy for desired health benefits
63
Lack of knowledge on amount of functional foods to eat for desired health benefits
63
Non-purchase decision due to uncertainties of the health claim on the food package
58
Vitamins and supplements provide more nutritional value
55
Confidence in the science-based health claims
54
Availability
54
Vitamins and supplements provide the exact amount I need
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IFIC. (October 2, 2013). Perceived barriers that stopped U.S. consumers from eating functional foods in 2013 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/253032/perceived-barriers-to-consuming-functional-foods-in-the-us-2011/
IFIC. "Perceived barriers that stopped U.S. consumers from eating functional foods in 2013 ." Chart. October 2, 2013. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/253032/perceived-barriers-to-consuming-functional-foods-in-the-us-2011/
IFIC. (2013). Perceived barriers that stopped U.S. consumers from eating functional foods in 2013 . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/253032/perceived-barriers-to-consuming-functional-foods-in-the-us-2011/
IFIC. "Perceived Barriers That Stopped U.S. Consumers from Eating Functional Foods in 2013 ." Statista, Statista Inc., 2 Oct 2013, https://www.statista.com/statistics/253032/perceived-barriers-to-consuming-functional-foods-in-the-us-2011/
IFIC, Perceived barriers that stopped U.S. consumers from eating functional foods in 2013 Statista, https://www.statista.com/statistics/253032/perceived-barriers-to-consuming-functional-foods-in-the-us-2011/ (last visited November 21, 2024)
Perceived barriers that stopped U.S. consumers from eating functional foods in 2013 [Graph], IFIC, October 2, 2013. [Online]. Available: https://www.statista.com/statistics/253032/perceived-barriers-to-consuming-functional-foods-in-the-us-2011/
