U.S. consumers on barriers to eating functional foods, 2013

This statistic shows the results of a consumer survey conducted by the International Food Information Council in 2013. U.S. adults were asked about possible barriers that prevent them from consuming functional foods. Some 54 percent of respondents rated 'Availability' as major or minor barrier that stopped them from eating functional foods.

Perceived barriers that stopped U.S. consumers from eating functional foods in 2013

Characteristic	Share of respondents*
Foods are more expensive	86
Skepticism about these foods	72
Preference of basic foods	71
Taste	70
Conflicting information on these foods	64
Lack of knowledge on which functional foods to buy for desired health benefits	63
Lack of knowledge on amount of functional foods to eat for desired health benefits	63
Non-purchase decision due to uncertainties of the health claim on the food package	58
Vitamins and supplements provide more nutritional value	55
Confidence in the science-based health claims	54
Availability	54
Vitamins and supplements provide the exact amount I need	53
Lack of desire to try new foods	50

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Release date

October 2013

More information

Region

United States

Survey time period

July 9 to July 22, 2013

Number of respondents

1,005 respondents

Age group

18-80 years

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* Multiple responses were possible. Percentages include the answers given as 'major' and 'minor' reason.

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