North American probiotic foods market: product claims by category 2008-2011

Published by Statista Research Department, Feb 23, 2012
The statistic depicts the share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category. During that period, 16 percent of all probiotic foods launched between 2008 and 2011 used an immune claim on their product packaging.

Share of probiotic food products carrying claims in North America from 2008 to 2011, by claim category

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Sources

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Release date

February 2012

Region

United States

Survey time period

2008 to 2011

Supplementary notes

* Digestive claims are product claims that promote a healthy benefit for the human digestive system such as "Helps regulate your digestive system".
** Immune claims contain information on supporting the immune system.
The original source does not provide any information regarding the missing percentage points.

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