NBA All-Star game average viewership in the U.S. 2003-2024
The NBA All-Star game is an annual basketball exhibition game contested between the Eastern Conference and Western Conference All-Stars. The 24 players featured in the game are selected through a voting process among fans, players, and media. The 2024 All-Star game was watched by 5.5 million viewers, an increase of nearly 20 percent from the 4.6 million viewers who tuned into the previous year's game.