In the third quarter of 2024, Sirius XM had 33.16 million subscribers, slightly down from 33.97 million in the corresponding quarter of the previous year. Until now, subscriptions have peaked with 34.91 million in the final quarter of 2019. In February 2019, the company completed its long-discussed acquisition of Pandora Radio.
Sirius and Pandora: a brief history
Before Sirius XM purchased Pandora Radio, the two were competitors for years. However, Pandora began to struggle to compete with other highly successful music services such as Spotify as consumer preferences evolved and other larger companies like iHeartMedia began to infiltrate the market.
Back in 2017, Sirius invested 480 million U.S. dollars in Pandora for stakes of almost 20 percent in the company. This gave Pandora less control but the cash injection it desperately needed, and predictions of a full-blown acquisition began to circulate. When the inevitable finally did come to fruition, the move cost Sirius XM 3.5 billion U.S. dollars.
Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2024
(in millions)
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Sirius XM Radio. (November 21, 2024). Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2024 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/252812/number-of-sirius-xms-subscribers/
Sirius XM Radio. "Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2024 (in millions)." Chart. November 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/252812/number-of-sirius-xms-subscribers/
Sirius XM Radio. (2024). Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2024 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/252812/number-of-sirius-xms-subscribers/
Sirius XM Radio. "Number of Sirius Xm Subscribers in The United States from 1st Quarter 2011 to 3rd Quarter of 2024 (in Millions)." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/252812/number-of-sirius-xms-subscribers/
Sirius XM Radio, Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2024 (in millions) Statista, https://www.statista.com/statistics/252812/number-of-sirius-xms-subscribers/ (last visited December 21, 2024)
Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2024 (in millions) [Graph], Sirius XM Radio, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/252812/number-of-sirius-xms-subscribers/