The statistic above shows the radio reach among real estate/home improvement consumers in the United States as of April 2016, broken down by ethnicity. According to the data, 91 percent of African-Americans who installed heating and/or air conditioning during the previous year listened to the radio on a weekly basis as of April 2016.
Weekly radio reach among home improvement consumers in the United States as of April 2016, by ethnicity
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Radio Advertising Bureau. (June 24, 2017). Weekly radio reach among home improvement consumers in the United States as of April 2016, by ethnicity [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/252697/radio-reach-among-real-estate-home-improvement-consumers-in-the-us-by-ethnicity/
Radio Advertising Bureau. "Weekly radio reach among home improvement consumers in the United States as of April 2016, by ethnicity." Chart. June 24, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/252697/radio-reach-among-real-estate-home-improvement-consumers-in-the-us-by-ethnicity/
Radio Advertising Bureau. (2017). Weekly radio reach among home improvement consumers in the United States as of April 2016, by ethnicity. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/252697/radio-reach-among-real-estate-home-improvement-consumers-in-the-us-by-ethnicity/
Radio Advertising Bureau. "Weekly Radio Reach among Home Improvement Consumers in The United States as of April 2016, by Ethnicity." Statista, Statista Inc., 24 Jun 2017, https://www.statista.com/statistics/252697/radio-reach-among-real-estate-home-improvement-consumers-in-the-us-by-ethnicity/
Radio Advertising Bureau, Weekly radio reach among home improvement consumers in the United States as of April 2016, by ethnicity Statista, https://www.statista.com/statistics/252697/radio-reach-among-real-estate-home-improvement-consumers-in-the-us-by-ethnicity/ (last visited December 22, 2024)
Weekly radio reach among home improvement consumers in the United States as of April 2016, by ethnicity [Graph], Radio Advertising Bureau, June 24, 2017. [Online]. Available: https://www.statista.com/statistics/252697/radio-reach-among-real-estate-home-improvement-consumers-in-the-us-by-ethnicity/
