The statistic above shows the weekly radio reach among car buyers and leasers in the United States as of April 2016, broken down by ethnicity. According to the data, 94 percent of African-Americans whose household planned to buy or lease a new SUV in the next twelve months listened to the radio at least once a week as of April 2016.
Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity
Characteristic
Total
African-American
Hispanic
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Radio Advertising Bureau. (June 24, 2017). Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity [Graph]. In Statista. Retrieved July 07, 2024, from https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau. "Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity." Chart. June 24, 2017. Statista. Accessed July 07, 2024. https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau. (2017). Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity. Statista. Statista Inc.. Accessed: July 07, 2024. https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau. "Weekly Radio Reach among Car Buyers and Leasers in The United States as of April 2016, by Ethnicity." Statista, Statista Inc., 24 Jun 2017, https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau, Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity Statista, https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/ (last visited July 07, 2024)
Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity [Graph], Radio Advertising Bureau, June 24, 2017. [Online]. Available: https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/