The statistic above shows the weekly radio reach among car buyers and leasers in the United States as of April 2016, broken down by ethnicity. According to the data, 94 percent of African-Americans whose household planned to buy or lease a new SUV in the next twelve months listened to the radio at least once a week as of April 2016.
Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity
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Radio Advertising Bureau. (June 24, 2017). Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau. "Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity." Chart. June 24, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau. (2017). Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau. "Weekly Radio Reach among Car Buyers and Leasers in The United States as of April 2016, by Ethnicity." Statista, Statista Inc., 24 Jun 2017, https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
Radio Advertising Bureau, Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity Statista, https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/ (last visited December 21, 2024)
Weekly radio reach among car buyers and leasers in the United States as of April 2016, by ethnicity [Graph], Radio Advertising Bureau, June 24, 2017. [Online]. Available: https://www.statista.com/statistics/252681/radio-reach-among-car-buyers-and-leasers-in-the-us-by-ethnicity/
